摘要:AbstractOne of the primary factors causing an upheaval of environmental problems in cities is the consumption habits in transportation and the ever-creation of a demand for these habits. Consequently, the cultural values and habits need to be altered to enable a sustainable transportation planning. In our current day, policies need to be developed aimed at the improvement of bicycle utilization, being among the environmentally friendly modes of transportation, in order to reduce transportation-caused urban environmental problems. Therefore, the purpose of this study is to make people gain the habit of bicycle riding being one of the basic sources in the sustainable transportation in cities or the revitalization of habits on the verge of extinction. Konya city has been selected as the sampling field for the determination of the impact of the societal cultural values and habits on bicycle riding and for this aim, survey study and observations were made in this city. As a result of the assessment of this survey study, problems restricting bicycle riding and originating from cultural values and habits have been identified and suggestions have been developed aimed at resolving these issues.