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  • 标题:Film Tourism Triangulation of Destinations
  • 本地全文:下载
  • 作者:Gökçe Özdemir ; Gökçe Özdemir ; Özge Adan
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:148
  • 页码:625-633
  • DOI:10.1016/j.sbspro.2014.07.090
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractMarketing of destinations through films by product placement is a new phenomenon apllied by DMOs since they have realized its economic impact on driving tourists to destinations by creating a desirable image visually and literally in films. In order to support film tourism that enhances the brand image of the destination, DMOs adapt many activities to attract filmmakers through various strategies. In this regard, film tourism is studied by many scholars but for the first time this research aims to center both qualitative and quantitative research in addition to the literature review. This study targets all the members of DMAI with their activities related to destination marketing before and after the release of films through a quantitative research. In addition each destination website was examined to find out how destinations benefit internet technology through a list of items in terms of destination marketing. The results provide fruitful implications both for scholars and practitioners.
  • 关键词:destination marketing;film tourism;destination image
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