摘要：AbstractWho are the actors, where is agency in the Romanian teen magazines? Whose agency is it? How powerful are the teens in shaping the media dedicated to them? These are the main questions that I raise in this paper. Under market conditions, teen magazines can plausibly be considered as platforms for cross promotion of media products and for advertising, the new markets allowing for the youth brands and international cultural products to become visible. Thus, the youth become knowledgeable of global brands and of global media products. The phenomenon that I explore is the limited scope of original domestic content at the level of teen magazines that are global brands, and the consequences it entails for the reception of these magazines by the teen users.
关键词：teen magazines;varieties of capitalism;political economy of the media;content;reception.
