摘要：AbstractFashion industry is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold in a third. In recent decades, fashion retailers revolutionized the fashion industry by following what has become known as the “fast fashion” strategy. Fast fashion is a business strategy which aims to reduce the processes involved in the buying cycle and lead times for getting new fashion product into stores, in order to satisfy consumer demand at its peak. Fashion markets are synonymous with rapid change and, as a result, commercial success or failure in those markets is largely determined by the organization's flexibility and responsiveness. The purpose of this paper is to disclose strategic implications and benefits of agile and responsive fashion supply chain.
