摘要：AbstractThis paper mainly focuses on investigating the effects of the availability of potential licensee as a measure of academic commercialization. Moreover, a qualitative research method is adopted based on the case study approach. In order to explore the issues of this study, ten face-to-face interviews were conducted. The respondents were chosen among inventors, researchers, academic entrepreneurs and Technology Transfer Office staffs in Universiti Teknologi Malaysia (UTM). The researcher used content-analysis approach to analyse the data obtained from the interviews. The results showed that the availability of potential licensee and awareness of the invention market potential facilitated the invention commercialization.
