摘要：AbstractThe main purpose of this research is to identify the intention to publish in open access journals based on six factors which are perceived journal's reputation; perceive visible advantage; perceived speed and ease of publishing; perceived career benefit; perceived topical relevance; and awareness and familiarity. Using the survey research method involving 114 respondents from Multimedia University Malaysia, perceived journal's reputation; perceived visible advantage; perceived topical relevance; perceived career benefits; and awareness and familiarity have a relationship with intention to publish in open access journals. Further analysis shows that perceived visible advantage; perceived career benefits; and awareness and familiarity are the significant predictors of intention to publish in open access journals. The present study provides both a theoretical and practical contributions to understanding the predictors of intention to publish in an open access journal and should be of interest to both researchers and practitioners.
