摘要：AbstractIn 2006, 15 new universities were established within the scope of the Law, No. 5467 in Turkey. Business administration departments have been established in 14 of these 15 universities. These departments have been either initiated or transferred from older to the newly established universities. These departments have been studied to find out whether they have positioned themselves to train personnel for either private sector or public organizations. A conceptual content analysis has been carried out on lesson plans and courses have been evaluated on the concept of “business administration course”. Departments have been categorized based on the density of business administration course among all other courses. While classifying, mission and vision declared by the department and curriculum along with the curriculum of Department of Business Administration of Istanbul Culture University, which allege to train human resources for businesses, are taken as a control variable. In addition, general information, mission and vision of departments which are classified based on course density have been examined and they have been analyzed whether their personnel education declarations show linearity with curriculum. As a result of all these analyses, it has been concluded that some departments can be classified in terms of course density; all departments actually try to train human resources as much as their own possibilities and that of the country permit; departments do not position themselves especially in a field and there is no linearity between course densities and mission and vision declarations of departments.
关键词：Positioning;Curriculum;Strategic Drivers and Content Analysis
