摘要：AbstractThis study probes into current recreation and leisure knowledge sharing of university students in Department of Leisure and Recreation Management by LINE, and explores the key factors and related issues of knowledge sharing attitude and behavioral intention. Based on the results, it proposes suggestions for the problems as reference for LINE users to enhance the effectiveness of community participation. Based on the Theory of Acceptance Model (TAM), this study included self-efficacy and subjective norm as the framework. Through questionnaire survey, it collected 324 samples from Department of Leisure and Recreation Management in university of southern Taiwan, constructed data files, and performed statistical analysis by SPSS. After validating the hypotheses, this study found that perceived ease of use, perceived usefulness and self-efficacy significantly and positively influence attitude toward knowledge sharing. Subjective norm and attitude toward knowledge sharing significantly and positively influence behavioral intention to share knowledge. The findings can serve as references for recreation and leisure knowledge sharing through using LINE, thus improving the feasibility and practicability to share knowledge of recreation and leisure by LINE.
关键词：LINE;recreation and leisure;knowledge sharing;Theory of Acceptance Model;behavioral intention
