摘要:AbstractThe success of a training program, in the context of a strong competitive market mainly depends on its quality. The quality as such is a controversial concept and equally multidimensional. Different authors have different concepts highlighting more or less what the specialized literature calls the quality perceived by the client. While the definitions of quality centered on the client gained weight in the business world, in the educational system it raises question marks, especially since a singular vision on the quality is not representative for the different and sometimes contradictory requirements of the different stakeholders groups. The present paper intends to introduce a possible way to approach quality on a particular adult training program (trainers’ trainers) by applying a model of customer oriented curricular design with a serial development and based on using methods and techniques from different fields of activity: quality management, educational science and project management. The final purpose of this enterprise means to increase the efficiency and efficacy of this study program, respectively its success on the market.
关键词:quality;adults training program;customer;curricular design.