摘要：AbstractBenchmarking is an objective comparison process for organizational products, respectively of sports performances, based on unitary criteria and indicators. The main improvement direction, with the help of benchmarking, aims at the Arad University Sport Club (CSU Arad) management with regard to the identification and promoting of certain strategic projects meant to generate managerial performance and improvement in organizational products, reflected in the growth of prestige according to the central and local evaluation grid.
关键词：benchmarking;experimental research;specific management method;university sport club
