摘要：AbstractFulfilling the role of the “transmitter” in the communication process, the education professional has the task of correlating the activities and conceiving and transmitting the informational message, having in view the possibilities of valorifying children's personalities and their individual creative potential. In order to achieve the maximum of efficiency in the educational communication act, it is necessary to valorify the cognitive and communication potential of all the partners involved. An efficient communication requires identifying and overcoming communication gridlocks that may emerge at a certain moment, through assuring efficientization alternatives. As a main responsibility of the education professional, he is to correlate the specific activities taking place in the classroom. He must formulate and transmit informational messages towards the pupils, identifying the possibilities of valorifying each child's personality and creative potential adding, thus, an extra of originality to the educational act.
关键词：communication style;informational message;creative potential;originality;directions for action;efficiency;empathy.
