摘要：AbstractIn investigating the behavior, one of main directions refers to the process of choosing between several competing products and evaluating alternatives. It is known that people buy according to their emotional desires. Practice has proved that there are four factors for emotional reasons, such as: fear, gratuities, effortless gain turning dreams into reality. The research was conducted on 100 people using three surveys that have aimed to identify how consumers respond to different situations in the quality of products and services.
关键词：Consumer motivation;Product perception;Consumer response;Evaluatio of alternatives
