摘要：AbstractCommunication intertwingles two distinct, but interrelated areas: language, on the one hand, and the system based on rules, beliefs and socio-cultural practices, on the other. The breakthrough of the new communication technologies in our daily lives has lead to new social practices and to less accurate messages in terms of the displayed linguistic and discoursal features. Spelling and punctuation mistakes, vocabulary and language mistakes, discoursal mistakes have been noticed in the messages transmitted by the nowadays teenagers who are ardent users of various social networks. This is the very reason for which the PR students need to develop written communication skills. In order to fulfill this purpose, we have conceived a written communication guide made up of three chapters. One of the chapters deals mainly with spelling and punctuation rules, the other two focus on the interrelationship between language and social norms. The guide abounds in examples of faulty communication to be discussed and analysed, and in exercises dealing with the message construction, placement, customization, etc.
关键词：language;need;skills;spelling;written communication ;
