摘要:AbstractIn the Internet age, we are saddled with an educational system that was designed for the industrial age, modelled on mass production and designed for efficiency, not for high standards. The adoption of the individual learning style preferences format by English language as second language teachers in the Faculty of Informatics and Management, University of Hradec Kralove has sparked discussion about the future of linguistic education, or at the minimum, the future of academia's role in it. The evaluation of student's learning style gives a strong insight about the students’ ability to capture the teacher's message. Data shows that while a typical Professional English language course may attract hundreds of participants, less than 10% will complete the course. This paper examines how learning styles can affect motivation of Professional English language course participants, and how individual learning styles can be included the design and implementation of such courses.