摘要：AbstractThe aim of this research includes what the perception of textile firms operating in Denizli province about strategic management issues are, at what organizational level the strategic management decisions are taken and what the strategic goals are. Moreover, this study is important in terms of creating awareness by reminding the importance of strategic management in textile sector. The textile sector which has an important place within Denizli's economy. The textile production and sales have always been placed on the top for the economic structure in Denizli and it will continue to be an economic necessity for Denizli in the near future. Within the scope of this study, 320, 45%, of about 700 all size textile firms operating in Denizli were applied with a questionnaire about their perception of strategic management. It was concluded as a result of the study that most of the firms are family-owned, their strategic plans are set by senior managers and business owners, strategic plans are generally created during the operation and the opinion “if the competitors are changing, one should change too” is common. And it was also seen that most of the managers participated in the study exhibited a positive participation about the statements on strategic management process.
