摘要：AbstractThis study aims to examine the effects of several factors such as demographics (i.e., gender, age, education and marital status), investment decision criteria (i.e., risk, repay, corporate data and society criteria), and financial literacy level (i.e., basic and advanced literacy) on more preferred investment alternatives in Turkey (e.g., foreign currency, bank deposit, bond, stock and mutual fund). Through survey method, the study sample consists of 112 participants working in finance sector or being able to make financial investments. Results indicate that age, marital status and society criterion (i.e., considerating socially beneficialness of an investment) make no difference in the choice of all investment alternatives. In explaining preferability of each investment alternatives, different factors play role at varying levels. This study provides notable insights towarding into understanding investment choice behavior of individuals.
