摘要：AbstractMinang culture is different from other cultures, where this culture has migration element that became its trademark. This study used a qualitative analysis approach to reveal the role of Minang entrepreneur characters in managing their business in the field of Padang restaurants. Minang culture with many wise sayings is able to provide color in Minang entrepreneurial characteristics. Based on the study, they were identified to have characteristics of self confidence, hard worker, careful calculation/economical, self-reliance, perseverance, contribution to the family, consistency, ingenuity, flexibility, courage to face the challenges of the business. These characteristics contribute to the success of the Minang ethnic entrepreneurship in targeted migration sites.
