摘要：AbstractIn the last two decades, the number of universities and higher education institutions increased. Several questions raised about these institutions and their role in the development of community, and providing markets with qualified labours in different sectors. (70) Faculty members working at AlBalqa Applied University were asked to answer the open question: What are the expected roles of universities in building and developing knowledge society?. The researcher developed (46) statements for each specific role of Jordanian universities in building and developing knowledge society. All strategies that the researcher has employed confirmed that economic becomes one of the most crucial marks in this century.
关键词：knowlwdge Society;Public University - Jordan;Knowledge Economy;Building and Developing Knowledge;Al Balqa Applied University;Creative Knowledge.
