摘要：AbstractThis paper analyses corporate social responsibility in relation to corporate reputation building and management. It provides theoretical analysis of reasons for corporate social responsibility and main practices of corporate social responsibility in relation to building good corporate reputation. However, main findings of this paper are related to the examination how corporate social responsibility activities increases and enhances corporate reputation. This affect is analysed from the perspective of various stakeholder groups.
关键词：Corporate social responsibility;Corporate reputation;Corporate reputation management;Stakeholders.
