摘要：AbstractCorporate Social Responsibility is the business management concept, according to which companies are not only profit-oriented but also take into account social and ecological interests. The main objective of the paper is the analysis of the essence of Corporate Social Responsibility as a source of competitive advantage, on the example of the selected company. In the paper, there are presented the basic assumptions of the concept of Corporate Social Responsibility and there has been analyzed its impact on the effectiveness of operation and the results achieved by the selected company.
关键词：Corporate Social Responsibility;Business management;Effectiveness;Financial results;Competitiveness.
