摘要：AbstractContradictory explanations of the relation between the psychic distance and export performance may have been conditioned by the ambiguous conceptualization of psychic distance. Greater familiarity determined by international experience implies an adequate evaluation. Therefore, it could be claimed that greater international experience should lead to a smaller gap between perceived psychic distance and actual differences between countries. Consequently, the authors of the article suppose that a meaningful explanation of the influence of psychic distance on export performance is possible only after the moderating effect of international experience has been estimated. The findings of moderated regression provide evidence of the export intensity moderating effect on the psychic distance and export performance (export sales growth, export sales volume) relationship.
