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  • 标题:Foresight in a Small Enterprise. A Case Study
  • 本地全文:下载
  • 作者:Anna Kononiuk ; Anna Kononiuk ; Ewa Glińska
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2015
  • 卷号:213
  • 页码:971-976
  • DOI:10.1016/j.sbspro.2015.11.513
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractThe main purpose of the paper is to present a case study of the implementation of foresight research into the doors and windows industry on the basis of a small enterprise from Poland. The case was based on the concept of business foresight which embraces a triad of assumptions, namely: anticipation, innovativeness and communication of the future. The research process comprised of logically linked research methods including: an in-depth interview with the presidents of the company, business coaching workshops with the company's employees, STEEPVL analysis, scenario analysis,future boxtechnique, Porter's five forces analysis, a survey carried out among the enterprise's customers, and strategy formulation. The main results of the research have enabled the authors to determine the company's foresight maturity level, the most important factors influencing its activity, possible areas of improvement and to set strategic goals in the fields indicated by the presidents and the employees of the company.
  • 关键词:Future box;Business foresight;Business coaching;Small enterprise;Strategic management
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