摘要：AbstractThe paper considers the level of presence of new information propagation media based on the use of digital and web communications and constructed on the principles of interactivity, openness, horizontal links in daily life of students and teachers of higher education institutions as a case study of Khabarovsk city. The focus is on significance of using the new media in performance of academic, upbringing, research and other processes at higher education institutions. Main results of sociological research carried out at Khabarovsk higher education institutions in 2014 are presented. The active use of the new media in daily practices of main subjects of the educational process (teachers and students) is demonstrated. The paper also considers the lack of due paying attention by regional Russian educational institutions of higher vocational education to using the new media in their functioning, which curtails the opportunities of fulfilling the professional and educational interests of teachers and students and weakens the positions of the universities in the media space.
