摘要：AbstractThe article presented analyzes the educational discourse exemplified in massive open online courses (MOOCs) in order to find out the realization form and particularities of meanings translation in contemporary education. Considering the curriculum ideologies that determine priorities of teaching and learning activity, attitude to knowledge and values has also contributed to the goal of revealing the particularities of modern educational discourse. Special attention is paid to the learner-centered ideology and social reconstruction ideology. While analyzing the educational discourse, a new mode of meanings making in the process of learning is distinguished, that is educational media discourse represented through creolized text which contains several meaning-making modes at once. Interaction of visual and verbal parts of creolized text is described in the paper as “meanings arithmetic” since being the basis for the transmission of meanings different from those conveyed through non-verbal and verbal constituents when they are considered separately. The experimental part demonstrates that the creolized text has already entered the educational practice and is applied in open online tutorials.
关键词：educational discourse;curriculum ideology;meaning-making;visual content;creolized text;mass open online courses (MOOCs)
