摘要：AbstractIn the article the contents and registration of in-flight magazines of three European airlines: Air-Berlin, Estonian Air, Aeroflot-Donavia which are considered as a means of informal education and factors of the forming impact on passengers are analyzed. In detail two types of graphic publications are considered: advertising graphic illustrations and didactic illustrations with educational contents which have a geographical component with a type of cartographical projections. Various funds of marketing communications are observed (advertising, illustrations of route networks, informative stories, plans). On the basis of the content analysis the consistent patterns characterizing interest of advertisers in in-flight magazines are determined; the increase in advertising materials and force of their influence is observed in the magazines’ publications which combine useful cultural information from drawing attention to the promotion object by advertising media.
