期刊名称：Journal of Multi Business Model Innovation and Technology
印刷版ISSN：2245-456X
电子版ISSN：2245-8832
出版年度：2013
卷号：1
期号：2
语种：English
出版社：River Publishers
摘要：This paper will look into how persuasive technologies can be applied into business modelsin specific business models that apply change in social, society and ecological behavior.We look at which of these business models succeed and which do not and address whatabilities and triggers we might increase to change not only attitude but also behavior, whenapplying business models based on positive ecological, social and society behavior.Focusing on a well-established step-wise persuasion innovation process we start out byidentifying past experiences with these types of business model and micro-paymentsintroduced to support change in ecological, social and society behavior.The pivotal question being, how we get people to make a micro-payment whensupporting Business Model´s applying positivesocial, society and ecological behavior.Finally we will brush-upon, how the suggested persuasive business models in a businessmodel context, might also be adapted into other business models and lines of behavior withsimilar feats. In context of the latter, it is suggested, that there is a potential new businessmodel eco-system on the rise in this field. In order to counteract these effects and createleverage the idea of performing a bundle of business models – a multi business modelapproach - with persuasive technology embedded is introduced.
关键词：Persuasive business models; Multi business models Business Models and
micro-payments; Business Models and social capital; business model eco-system;
persuasive technology
