期刊名称：International Journal of Business and Industrial Marketing
印刷版ISSN：2381-117X
电子版ISSN：2381-1188
出版年度：2018
卷号：3
期号：2
页码：28-33
语种：English
出版社：The American Association for Science and Technology
摘要：The need to identify the potentials of African breadfruit, increase local production of its fresh seeds, reduce importation from neighbouring States, and improve the marketers’ income informed this study. The study specifically examined the potentials, profitability, determinants of profit and constraints to marketing of fresh African breadfruit seeds. Multistage, purposive and random sampling methods were used to select 120 respondents. Pre-tested questionnaire was administered to the respondents through personal interview for data collection. Collected data were analyzed using means, marketing margin, enterprise budgeting and multiple regression. Findings indicated that African breadfruit has potentials for the creation of employment opportunities due to its diverse uses for food, firewood, feed, medicine, etc. The enterprise proved more profitable for the retailers than the wholesalers with marketing margin, mean net marketing income and net return on investment figures of 52%, 29%; N873,055, N347,068; and 5.9, 2.0 respectively. Gender, age, educational level and marketing experience exerted positive and significant effects on the marketers’ profit. Major constraints to African breadfruit seeds marketing were scarcity of fresh seeds, poor preservation and processing techniques and deforestation. Government should introduce the use of budded African breadfruit seedlings in her agro-forestry programmes; sensitize the people on deforestation, afforestation, reforestation, regulations for sustainable production, and ways of tapping the full potentials of African breadfruit for economic, commercial, industrial and health benefits.
