期刊名称：International Journal of Business and Industrial Marketing
印刷版ISSN：2381-117X
电子版ISSN：2381-1188
出版年度：2017
卷号：2
期号：1
页码：1-9
语种：English
出版社：The American Association for Science and Technology
摘要：This article analyzes the small fat sheep questions which appears the marketing strategy in its developing process in China, and determines the small fat sheep's goal customer community, establishes the market localization through the analysis and the research on the small fat sheep's macroscopic and microscopic environment, the superior and inferiority situation, the opportunity and challenge, the competition condition and the small fat sheep's present situation. Finally, the article formulates a set of feasible marketing plan with the 4Ps marketing theory, and promotes the implementation as the basis. These research, on the one hand provides the instruction for the small fat sheep's marketing activity, on the other hand also hopes to provide some models and the inspirations for this or other profession in the marketing process.
