期刊名称：International Journal of Business and Industrial Marketing
印刷版ISSN：2381-117X
电子版ISSN：2381-1188
出版年度：2017
卷号：2
期号：2
页码：10-15
语种：English
出版社：The American Association for Science and Technology
摘要：This paper presents the meaning of the brand and brand internationalization and explores the current large-scale enterprises in China's brand management status through the "foreign brand" in China's success and it will face the most important issues in brand internationalization. And at last, we should take what kinds of strategies to solve the problems.
