期刊名称：International Journal of Business and Industrial Marketing
印刷版ISSN：2381-117X
电子版ISSN：2381-1188
出版年度：2017
卷号：2
期号：6
页码：62-67
语种：English
出版社：The American Association for Science and Technology
摘要：With the rapid development of network technology and the fast change of business environment, the advantages of the Internet platform and disadvantages of traditional pattern in catering industry become clearer and clearer. Therefore, O2O mode in catering industry, which combines the catering industry with the Internet platform, is come up with. Both the catering industry and the e-commerce are the service industry, which has the nature of customer-oriented, however, whether the combination of them has a good development, still depends on the reasonable degree of the O2O mode in catering. By means of building model, this paper analyzes the business model to explore the problems existing in O2O mode in catering industry from the perspective of product flow, information flow and cash flow. Finally the paper provides a countermeasure of macroscopic level to optimize the O2O mode in catering industry, and I wish this paper could bring some enlightenment of systems level to related practitioners.
关键词：Catering Industry; O2O Mode; Supply Chain; Operational Problems; Countermeasure Research
