期刊名称：International Journal of Investment Management and Financial Innovations
印刷版ISSN：2381-1196
电子版ISSN：2381-120X
出版年度：2017
卷号：3
期号：4
页码：31-35
语种：English
出版社：The American Association for Science and Technology
摘要：Climatic change affects human behavior and economic activities. The extreme weather occurs frequently in recent years, thus the topic of discussing its influence also becomes more and more important. The issues are arising from financial management areas. But in marketing management, it is rare to be regarded. Therefore this study is based on the point of view of consumer behavior to explore the impact of weather changes on the consumers’ mood and their impulsive buying behavior. This research conducts the experimental design and provides the subjects to read the tractate with different experimental season manipulation (spring, summer, autumn, winter). After the manipulation, we measure participants’ mood and intention toward their impulsive buying behavior. The outcome of experiment will be compared with the data of actual weather and merchandise sales. These results can help us to clarify the relations between the difference of weather and consumer shopping behavior. Also, the results of this research can be applied to retail industry and provide the managers for marketing strategy decision such as inventory management of product and strategy of seasonal sales.
