摘要：This research sought to delve into the consumer perception of quality of a product. This study is generally embarked to determine the age income and educational level of consumers, if it has or no effect on their perception on product quality specifically and their decision to buy the product. It also to find out what influence the consumer in determining the quality of the product as well as to understand if there is a positive relative relationship between price and the product quality, a case study of Kumasi in Ghana West Africa. It was discovered that, consumers have different ideas or perception on the product quality based on their ages, income levels, and, educational background and this goes a long way to influence them on the criteria used in determining the quality of product when making a purchase.
