期刊名称：International Journal of Finance and Accounting
印刷版ISSN：2168-4812
电子版ISSN：2168-4820
出版年度：2017
卷号：6
期号：1
页码：8-12
DOI：10.5923/j.ijfa.20170601.02
语种：English
出版社：Scientific & Academic Publishing Co.
摘要：Customer’s awareness towards e-commerce transaction has been a major issue in Malaysia for these recent years. The main reason why most people still doubting about electronic commerce is because the customer’s safety associated with electronic transaction over the Internet. The weaknesses of safety and lack of security are barriers in conducting any transactions including business online and banking transactions. This study is to focus on customer’s awareness on E-Commerce in Malaysia. This finding will helps business companies to generate revenues and expand the business while for customers, it helps to save time during shopping, offers a greater product selection and allows for cost savings in terms of taxes.
关键词：E-commerce; Customer’s Safety and Security; Awareness; Malaysia
