期刊名称：International Journal of Finance and Accounting
印刷版ISSN：2168-4812
电子版ISSN：2168-4820
出版年度：2015
卷号：4
期号：2
页码：131-139
DOI：10.5923/j.ijfa.20150402.03
语种：English
出版社：Scientific & Academic Publishing Co.
摘要：Equity Linked Savings Scheme (ELSS) is a type of mutual fund, which invests the corpus in equity and the equity related products. These schemes offer tax rebates to the investors under specific provisions of the Indian Income Tax Act, 1961. Their growth opportunities and risks are like any other equity-oriented schemes. ELSS is open-ended; hence can be subscribed to and exited from at any point of time. The purpose of the study is to find out the perception of investors towards Equity Linked Savings Scheme mutual funds with special consideration towards the satisfaction level of the investors through grievance redressal, after-sales services and time taken to redeem the scheme. This study also tries to explore the part of behavioral finance, as the attributes used here explain the human (investor) psychology during the financial investment being executed in the financial market. In the present study, an attempt has been made to assess the overall investor perspective using a research design based on secondary data collected from various research paper portals like Ebsco, Proquest and Google. In all, 50 research papers have been downloaded and pursued for this purpose, primarily from year 2009 to year 2014. The review of the research papers reveals that, in the Indian scenario, most of the attempts have been made only to describe the mutual fund performance on the basis of risk and return. There are gaps in the knowledge domain regarding perception of the investor, customer satisfaction and demographic variables regarding ELSS Mutual Funds in financial market in general. Therefore a model is developed to explain the impact based on these variables on the ELSS Mutual Funds.
