摘要：Behavioural Economics have been developing rapidly in the last few decades that almost controls all the new presented democratic economies. With the more acknowledgement of Noble Prize to libertarian paternalism economics, shortly called nudge, this behavioural applied economics field have given hope for new coming economies as Inspiration Economy. In this comparative study paper we shall compare the concepts, the principles and the applications of “Nudge” verses that of “Inspiration Economy Labs”. The psychology of both nudge and inspiration economies are also compared and then linked to the mechanism each use in creating a type of social engineering. The paper discusses the differentiated results of the two concepts of behavioural economic pros and cons and how researchers and practitioners of both can benefit from their lesson learned and clear achievements. The researcher recommends more work to be continued in this line due to the richness of the data available and the need of all the socio-economies to utilize these multiple disciplined driven concepts further in more applications that lead to the improvement of communities’ quality of life and in the way the human mindset is utilised.
关键词：Behavioural Economics; Nudge; Inspiration Economy Lab; Social Engineering; Socio-Economy; Influencing without Power
