摘要：Leading world governments are devoting more significant thought and resources to implement Behavioural Economics (BE) tools to improve government services outcomes towards the betterment of their societies. This paper studies the role of specific BE approaches in shaping government services and how their models are created. Two BE approaches, Nudge and Inspiration Economy Labs (IL’s), are compared in relevant to their capacity to capture opportunities and creating a differentiation or influence without power towards the community social welfare and the quality of life. The comparative study includes the way the spirit, the model and the success stories are created due to the transformation that BE brought. The paper concludes with further recommendations of utilising the choices and the variety of approaches that both Nudge and Inspiration Labs brings to different governmental and societal issues. Keeping government BE projects open minded to beyond Nudge techniques have been recommended for any government that wants to create new cultures that can see variety of solutions to problems and still with most efficient way.
关键词：Behavioral Economics; Nudge; Inspiration Economy; Inspiration Labs; Government Services; Socio-Economy; Government Productivity; Field Observations; Influencing Without Power; Social Welfare; Quality of Life
