摘要：This study aims to measure the factors that affecting Universiti Kuala Lumpur (UNIKL) undergraduate students’ attitudes toward counterfeiting luxurious fashion products and attitudes effect on the purchase intention. Self-administered questionnaires were distributed by online to individuals in UNIKL. The findings focused on brand image, social influence, price-quality inferences, Integrity, novelty seeking, status consumption that influence toward purchase intention. Finding shown that correlation between attitudes and intention of purchase counterfeiting luxurious fashion product is significant. In addition, the research will also found that the difference between attitude and purchasing intention of the consumer in monthly income and genders. Furthermore, elaborates the demand of counterfeit goods through the attitudes that effects of purchase intention to consumer.
