摘要：In recent years, market-driven organizations have begun to emerge as the new industry giants. The new market-driven companies, are consistently delighting their customers with a new products, services, and reaping great rewards in the process, while other companies have struggled. The market-driven formula for success in today’s marketplace is to produce the right product at the right price at the right time. The right product is the one that solves the customer’s problem and delivers the highest value. The right price is what the customers willing to pay. The right time is when the customers need the product. This paper proposes that marketing orientation component, organizational commitment, organizational encouragement, and organizational climate, are impacted by salesperson selling skills knowledge to organizational performance and customer satisfaction as well. However, we posit the moderating influence of three salespeople selling skill knowledge dimensions: salesmanship skills, technical knowledge skills and interpersonal skills. In this paper, we present a conceptual framework for understanding the contexts in which company moving towards a market driven the factors that impact on organizational performance and customer satisfaction. Throughout the paper, we present research propositions that provide opportunities for future examinations of salesperson performance and customer satisfaction.
