摘要：This study explores the adoption of recycled shopping bag among consumers and provides important information by exploring the inertia and attachment concepts that relate closely with consumer adoption of recycled shopping bag. This study used qualitative method and the data were collected through interviews. In this study, the judgmental sampling technique was used. The research sample consisted of 46 individuals. They voluntarily participated in this study and were experienced in retail shopping. The findings showed that consumers’ adoption and non-adoption of recycled shopping bag was related to the concepts of inertia and attachment. Based on the results, factors support consumers’ adoption included environmental and product attachments. Environmental attachment refers to environmental care and support for green campaign. Product attachment consists of product utility, reliability and attractiveness. On the other hand, non-adoption might be caused by consumers’ inertia that included habitual behavior, availability of plastic bag, laziness, negative experience and satisfaction with the utility of plastic bag. The implications of this study are that environmental education should be integrated into education system and life-long learning to create positive attachment. Industry players should design and produce functional and attractive recycled shopping bag. Furthermore the government might consider different level of enforcement with regards to environmental policy to reduce inert behavior. This study contribute to the existing literature on consumer environmental behavior by providing plausible theoretical explanation that potentially drive or restrict consumer adoption of recycled bag for retail shopping.
