摘要：Although Malaysia declares “Visit Malaysia Year’ from time to time, the Malaysian tourism industry has not improved their on-line booking system. Statistical evidence indicates that only one-third of registered travel agents in Malaysia operate e-commerce websites. Hence, the main objective of the study is to examine the direct and indirect factors which affect the e-commerce adoptions by examining its key predictors in travel agents in Malaysia. The literature also identifies three probable factors (perceived risk, perceived usefulness, trust and perceived ease of use) that could be the causal factors for poor e-commerce adoptions. The proposed methodology is the quantitative approach by collecting primary data from travel agents. The data collected will be analyzed using structural equation modeling.
