标题：Creativity and Innovation (Organizational Factor) Influence on Firm Performance: An Empirical Study on Malaysian Telecommunication Mobile Network Operators
摘要：Creativity and innovation has become an essential to any organization that wish to sustain their competitive advantage in today’s world that has higher growth of new knowledge, ideas and accelerated rate of globalization. It is safe to say that creating a knowledge based organization which actually dependent on the degree of creative and innovative characteristics will determine the success and survival of the company in the long run. Even though some organizations may have already attempted to encourage creativity and innovation by promoting human capital development, the extent may have been limited due to other influencing factors. This research attempts to understand the influence of creativity and innovation to drive organizational performance among Malaysian telecommunication mobile network operators.
