摘要：The availability of health information and knowledge to women is important in efforts to raise women’s awareness about health practices needed to promote good health outcomes. Policy makers can use different forms of knowledge infrastructure to for example, induce faster diffusion of health information among women. In this study, we have used the Ghana Demographic and Health Survey for 2008 to evaluate differentials in health campaigns (transmitted through television, radio and newspapers) on the use of reproductive health care services by women. This objective is motivated by the fact that Ghana is still off-track in achieving the 2015 maternal health targets, despite the modest gains in other areas. After controlling for other variables in the model, a series of logit regressions showed that health information delivered via television is a significant predictor of the likelihood that a woman would choose skilled delivery care and utilize antenatal care services. Besides health campaign variables, the findings also confirm the importance of wealth, education and location in driving information asymmetry as well as the promotion of good maternal health. These findings imply that family planning campaigns through the mediums of TV and radio need to be intensified and extended to all women, including those in rural areas. Health policy should also encourage investments in education and wealth creation.
关键词：Reproductive Health Care; Women; Health Campaigns; Logit Regression
