摘要：Due to its great significance to both destinations and tourists, the concept of destination image has been of great interests since 1970s. This paper reviews the assessment and measurement of destination image and later proposes a development of multifaceted destination image framework. In addition, this paper proposes a combination of qualitative and quantitative research method to measure destination image. Finally, by explaining how to apply the proposed research method on multifaceted destination image assessment, this paper provides insights in developing destination image research in a comprehensive and complete way.
关键词：Multifaceted Destination Image Assessment; Multisensory Image; Research Techniques; Mixed Method
