摘要：The current trend in travel witnessed, travelers prefer to book their flight ticket online. As such, a good website design for an airline company is essential. Based on review of service quality and website design studies, this study proposes a framework for a low cost carrier website. The framework includes five dimensions for a low cost airline website such as content information, navigation, responsiveness, personalization, and security and privacy. This paper concludes with the framework as contribution to both academic and practical aspects.
