摘要:In recent years, the municipality of Tapalpa, Jalisco, has suffered a gradual deterioration of natural resources (water, forest, soil). There has been a growth of population and an increase in tourism activities that do not consider natural resources, types of landscape or their socio-economic implications. One of the most relevant changes in the municipality, in addition to deforestation, is the change of land use by another type of agriculture. Change and the availability of new foods can lead to change the consumption habits of the community. The aim of this paper was to evaluate the impact of agribusiness strawberry with respect to changes in the environment, and its impact on the feeding process, since this depends largely food security. For this purpose, a multi-temporal analysis of Landsat ETM+ satellite images from 2000 and 2017 respectively was carried out in the municipality of Tapalpa, Jalisco. Likewise, a Food Consumption Frequency Questionnaire (FCFC) was applied, taking a sample of 264 adults distributed between 18 and 60 years of age, to evaluate strawberry consumption in the municipality. The results showed an evolution of landscape fragmentation at all levels with a reduction in the percentage of hectares of forest land use and a significant increase in hectares of protected agriculture. Regarding consumption, the results indicated that 67% of the sample consumes strawberry and that the amount depends on the harvest period.