摘要：Ecological expertise is considered as a factor of the capitalization of land resources. The conducted research shows that without taking into account the environmental component of the national economy, the process of involving and capitalization of land resources in the economic circulation within the framework of the land development mechanism cannot be realized. The principles of ecological expertise in the article are presented in the form of a scheme. The introduction of green standards for the construction of Olympic facilities and infrastructure in Sochi is the most relevant example of the synthesis of economic, environmental and innovative aspects. Comparative characteristics of the international green standards BREEAM and LEED* (*BREAM (British Building Research Establishment Environmental Assessment Method) are presented. Comparative analysis showed that the BREEAM standard presupposes very stringent requirements (clearly formulated, not allowing deviations, a complicated cumbersome system, the high cost of obtaining approvals), while the LEED Standard is adapted only for the social and economic realities of the United States and provides for stringent requirements for the preparation of documentation, the lack of an independent audit of the evaluation activities; hard link of functionality with architectural forms that are not always acceptable outside of the USA. The application of green standards makes it possible to significantly increase the market value of land plots and necessitates the application of these standards in the development and implementation of investment and construction projects and programs.
