摘要：This paper examines the communicative functions of emoji in concert with hashtags,comparing two platform-specific approaches to combining hashtags and emoji: emojihashtags as discursive markers on Instagram, and platform-directed hashtag emoji onTwitter.These approaches offer key insights into the dynamics between the platforms andtheir users, from user-led practices on Instagram to the commercial partnershipsover-riding user intentionality on Twitter.Such different means of combining emoji andhashtags then demonstrate how platforms variously support and restrict their users’platform vernaculars and discursive creativity within their everyday social media practices.
