摘要：Advertising media are located in such a way that they are visible to road users and the visual information reaches the driver regardless of whether the media is located in or outside the lane. Road managers have limited possibilities to influence technical parameters of media placed outside the roadway. However, the light emitted from the advertising medium reaching the driver may be subject to limitations. Subject literature indicates the necessity of using emission parameters in relation to technical parameters of media. The current requirements in Poland specify the maximum luminance values of the advertising media. However, a number of other relevant vehicle emission parameters which may degrade the driver's visual perception of the driver's road environment shall not be taken into account. The need to introduce guidelines for the installation of roadside advertising requires the presentation and discussion of specific technical parameters concerning light emission from the advertising medium. In the article have been discussed of emission parameters of advertising media and examples of measurements of individual lighting parameters, which are possible to be registered in field conditions.
