摘要:The lighting parameters of advertising media observed from the road leading drivers are one of the basic factors which should be taken into account in the process of determining the influence of the carrier on the risk related to the possibility of a road event. As a result, exceeding the permissible parameters may lead to disturbance of the vision process or distraction from the driver’s primary objective, which is to observe the road situation. The article presents the results of tests of lighting and geometric parameters carried out on a large number of advertising media located in the vicinity of Polish roads. The study was conducted at night, using an original research procedure. Observation of advertising media from the driver’s position is included. The final result of the work is information about the actual levels of lighting parameters generated by a large group of advertising media of different character of light beam emission (broken down into defined emission groups A - D), which can be observed from the driver's position.