摘要：Time could be considered as an important competitive advantage of logistics companies. In fact, execution time is the most significant factor affecting the performance of the supply chain. Regarding the issue mentioned above, it seems relevant to develop the economic and organizational-managerial paradigm from value-based thinking to a time- based. The focusing on the reducing the time cycle suspends the competitive advantage, received by the logistics company due to the shortening response time for customer requests. Therefore, we have set the time factor in the basis of the logistics company performance appraisal and the main effort should be focused on reducing the delivery time cycle from the moment of the order receipt to its final delivery to the consumer.
